Alternative Mobility Report
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Alternative Mobility Report

By Julien Robert

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
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Marketing and communication: Are data essential?
Media Intelligence

Marketing and communication: Are data essential?

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
With the podcasts, our offer has just become even broader!
Marketing and communication Media Intelligence

With the podcasts, our offer has just become even broader!

Aurélie Tsosscos

The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing while linear consumption is declining.
Are you sure you have everything you need to create effective campaigns?
Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

Aurélie Tsosscos

En tant que Marketeer, mener des campagnes qui ont un réel impact et réussir ses lancements de produits constitue toujours un défi.
Let us look back on the year 2020!
Media Intelligence

Let us look back on the year 2020!

Auxipress

It is easier to start a new year in full control of the situation, is it not?
Meeting with 7 leader of the media industry
Media Intelligence

Meeting with 7 leader of the media industry

Auxipress

The 50th edition of Fibep's World Media Intelligence was a highly interesting, diversified and complete congress. 3 days of networking, presentations and so many opportunities to deepen skills and knowledge in the media monitoring and media intelligence global market.
Media Intelligence : World Recycling Day
Media Intelligence

Media Intelligence : World Recycling Day

Auxipress

For the World Recycling Day, on the 15th of November, Auxipress has done media analysis on data crossing and contextualization in order to bring some media trends into light around the topic of recycling. You will discover in the 4 graphs the big trends, the mediatisation, the context and finally the European audience around recycling.
The benefits of media monitoring
Media Intelligence

The benefits of media monitoring

Auxipress

As we all know by now, media monitoring is the process of keeping an eye on the output of broadcast, print and online media. It is said to be a useful tool for gaining an edge over competitors and gathering information so that new strategies may be developed to improve your company’s market share and image.
Clipping, a thing of the past. Media Intelligence a thing of the future
Media Intelligence

Clipping, a thing of the past. Media Intelligence a thing of the future

Auxipress

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.
Media Intelligence, the bigger picture
Media Intelligence

Media Intelligence, the bigger picture

Auxipress

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

Auxipress

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.