White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
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White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
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Let us look back on the year 2020!
Media Intelligence

Let us look back on the year 2020!

It is easier to start a new year in full control of the situation, is it not?
Meeting with 7 leader of the media industry
Media Intelligence

Meeting with 7 leader of the media industry

The 50th edition of Fibep's World Media Intelligence was a highly interesting, diversified and complete congress. 3 days of networking, presentations and so many opportunities to deepen skills and knowledge in the media monitoring and media intelligence global market.
Media Intelligence : World Recycling Day
Media Intelligence

Media Intelligence : World Recycling Day

For the World Recycling Day, on the 15th of November, Auxipress has done media analysis on data crossing and contextualization in order to bring some media trends into light around the topic of recycling. You will discover in the 4 graphs the big trends, the mediatisation, the context and finally the European audience around recycling.
The benefits of media monitoring
Media Intelligence

The benefits of media monitoring

As we all know by now, media monitoring is the process of keeping an eye on the output of broadcast, print and online media. It is said to be a useful tool for gaining an edge over competitors and gathering information so that new strategies may be developed to improve your company’s market share and image.
Clipping, a thing of the past. Media Intelligence a thing of the future
Media Intelligence

Clipping, a thing of the past. Media Intelligence a thing of the future

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.
Media Intelligence, the bigger picture
Media Intelligence

Media Intelligence, the bigger picture

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.