How Business Intelligence Improves Decision-Making
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How Business Intelligence Improves Decision-Making

By Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
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How do you juggle 130 stakeholders? The Complexity of Pharmaceutical Communication
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How do you juggle 130 stakeholders? The Complexity of Pharmaceutical Communication

By Joris De Brucker

Joris De Brucker

An Interview with David Gering, Communications Director at pharma.be
5 Common Misconceptions About Media Intelligence
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5 Common Misconceptions About Media Intelligence

By Julien Robert

Julien Robert

Media Intelligence is sometimes misunderstood, which can lead to missed opportunities and misguided strategies. In this blog post, we'll debunk five of these common misconceptions about Media Intelligence.
The Auxipress perspective on AI (Auxipress Intelligence)
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The Auxipress perspective on AI (Auxipress Intelligence)

By Julien Robert

Thierry Cornez

At Auxipress, our mission is to remain hyper-vigilant in the ever-changing media landscape, watching, listening, and analyzing information streams 24/7.
Auxipress Client Day: One of the many opportunities to shape the future of your brand together
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Auxipress Client Day: One of the many opportunities to shape the future of your brand together

By Julien Robert

Julien Robert

On October 12th, we organized our first Client Day in quite a while. We would like to thank all of you who took the time to join us for this exceptional day.
Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR
All Articles Marketing and communication Media Intelligence

Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR

By Julien Robert

Julien Robert

Have you ever felt like your life is a computer game and it’s you vs. the world?
Social Media Analysis is a ROI Super Power
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Social Media Analysis is a ROI Super Power

By Julien Robert

Julien Robert

The days of crafting a successful marketing campaign with a catchy slogan and eye-catching visuals are long gone.
Tips to optimize your media presence in Belgium
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Tips to optimize your media presence in Belgium

By Joris De Brucker

Julien Robert

Belgium, a country rich in cultural and economic diversity, offers an environment conducive to media exposure.
Media Intelligence explained in 3 rock anthems
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Media Intelligence explained in 3 rock anthems

By Joris De Brucker

Julien Robert

When you are passionate about something, you see applications, references and parallels everywhere, including in your playlist.
Crisis communications in a world where anything is possible: Seeing the media matrix
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Crisis communications in a world where anything is possible: Seeing the media matrix

By Julien Robert

Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
The 5 golden rules for a successful marketing strategy
Digital Marketing and communication Media Intelligence

The 5 golden rules for a successful marketing strategy

By Julien Robert

Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
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