How to deal with a crisis
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How to deal with a crisis

By Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
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Media Visibility Report 2022
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Media Visibility Report 2022

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
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Why is media monitoring so important for your brand?

Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
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Being well informed before anyone else: Why is it essential for brands?

Julien Robert

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
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Alternative Mobility Report

Julien Robert

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Major societal issues: is it necessary for brands to position themselves?
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Major societal issues: is it necessary for brands to position themselves?

Lisa von Beust

Does your brand need to position itself on important societal issues?

Gaming in the eye of the media
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Gaming in the eye of the media

Baptiste Collard

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
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Marketing and communication: Are data essential?

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Behind the scenes at Auxipress – Who hides behind your monitoring?
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Behind the scenes at Auxipress – Who hides behind your monitoring?

Lisa von Beust

Who hides behind the different professions at Auxipress? In this interview, Tim Puttemans - Head of Print, takes us behind the scenes of his job.
With the podcasts, our offer has just become even broader!
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With the podcasts, our offer has just become even broader!

Aurélie Tsosscos

The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing while linear consumption is declining.
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