At Auxipress, we are committed to delivering top-tier media intelligence solutions that empower our customers to navigate the dynamic world of media. We are excited to announce that our analysis department has recently achieved the prestigious AMEC certification.
What is AMEC Certification?
AMEC certification is awarded by the International Association for the Measurement and Evaluation of Communication. It represents the highest standard in media measurement and communication evaluation, requiring rigorous training and a thorough understanding of the most advanced methodologies in the field. For Auxipress, obtaining this certification is a significant milestone that underscores our expertise in Media Intelligence. Fun fact: November is AMEC Measurement Month.
But what is AMEC?
Originally founded in 1996, AMEC has grown into the most prestigious organization when it comes to media intelligence. They created media intelligence resources that are accepted and used worldwide. Some of the most influential being the Barcelona Principles, the Integrated Evaluation Framework, and the Measurement Maturity Mapper.
- In their latest version, AMEC’s 7 Barcelona Principles discuss such topics as the importance of communication measurements and evaluating the effectiveness of the different outcomes and people involved.
- The Integrated Evaluation Framework further expands on the Barcelona Principles by explaining how to properly operationalize it and use it effectively to your advantage.
- The Measurement Maturity Mapper (M3) is a questionnaire-based tool that helps to better understand how the measurement and evaluation journey progresses from start to finish. This is done by focusing on three aspects of communication measurements and evaluation, those being reporting, planning and demonstrating impact.
Why AMEC Certification Matters for Auxipress
For Auxipress, AMEC certification is more than just a badge of honor; it is a critical asset that confirms our value and the quality of our media intelligence solutions. Here’s why this certification is invaluable to both Auxipress and our clients:
Enhanced Expertise and Credibility
AMEC certification confirms Auxipress’s position as a leader in the measurement of the efficiency of communication of brands and organizations. It serves as an external validation of our skills and knowledge, ensuring our clients that they are working with a certified leader in the Media Intelligence industry.
Precision in KPI Measurement
With AMEC certification, Auxipress is better equipped to identify and implement the most relevant KPIs, ensuring that our media analysis perfectly aligns with our clients’ strategic goals.
Guaranteed Quality of Research
The high standards required for AMEC certification ensure that Auxipress’s research methodologies are of the highest quality, providing our clients with accurate, reliable, and up-to-date insights.
Sustained Competitive Advantage
In a fast-evolving industry, Auxipress stays ahead by maintaining our AMEC certification, which keeps us at the cutting edge of Media Intelligence and communication measurement practices.
Increased Customer Trust
By achieving AMEC certification, Auxipress reaffirms the trust our customers place in us. Our commitment to excellence ensures that we deliver the best possible results, strengthening our reputation as a trusted partner in Media Intelligence.
Looking Ahead with Auxipress
As we celebrate this achievement, Auxipress remains focused on the future. The media landscape is constantly evolving, and by staying connected with AMEC’s ongoing developments, we ensure that Auxipress remains a leader in Media Intelligence and communication evaluation.
We are proud of this accomplishment and look forward to leveraging our certified expertise to continue providing unparalleled media intelligence services to our clients. We believe that every piece of data tells a story, and with AMEC certification, we are more equipped than ever to help you tell yours.
Contact Auxipress today to learn more about how we can support your communication strategies with certified, high-quality Media Intelligence.
