The banking and financial services sector are being disturbed in a way that creates opportunities but also threats...
Although cryptocurrencies are widely popular, they are raising more and more questions. Understanding the different aspects, trends and sentiments around the crypto assets is key.
How do media monitoring help to understand and keep up to date about the cryptocurrency market, digital banks and blockchain? How to master the narrative around it, the potential negative aspects and where to focus your efforts? Why do customers choose to support certain trends or initiatives?
How to take good decision regarding such a volatile market as is crypto?
The aim of this report is to illustrate the importance of monitoring and understanding the media discussion around cryptocurrencies and to present a comparison with traditional financial institutions in EMEA.
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About the GMI Alliance
The six leading media intelligence providers who form the GMI alliance coordinate their forces to monitor and analyse both traditional and social media across 20 countries in order to deliver international services to (domestic) clients whilst maintaining the highest standards. They are). Auxipress (Belgium), Rebold (Spain), L’Eco della Stampa (Italy), Pressdata (UK), Ornico (South Africa), and press relations (Germany) coordinate their forces to cover traditional and social media sources in over 20 countries to provide customers with an international coverage while maintaining the highest of standards.
