Joachim von Beust, founder, and his Executive Committee appointed Arnaud Steinkuhler as Chief Executive Officer
Auxipress, the Belgian leader in Brand intelligence based on media and social analysis, is entering in a new phase of its development with the appointment of Arnaud Steinkuhler as CEO, effective 1 January 2022.
Arnaud Steinkuhler, 47, will lead the Auxipress team with a solid international experience in helping marketing and communication departments boost the performance and leadership of their brands. Arnaud joined Auxipress in 2020 as Head of Solutions to develop a range of products and services that enables brand managers to make informed decisions built on media monitoring, social trend analysis and audience insights.
Prior to that, he was Head of Solutions Europe at Talkwalker, the world’s leading SAAS Conversational Intelligence tool. There, he led a team of consultants focused on helping companies solve their business challenges by listening and analysing digital conversations and audiences.
He is particularly familiar with the challenges and needs of brands, having previously been director of the Media & Public Insights department at Argus de la Presse (Cision), in Paris. There he led a team of 70 people to help 500 clients drive their brand with metrics, reports, insights and opinion surveys.
“Understanding how your brand is perceived by all its stakeholders (media, audiences, partners, economic and political players, etc.) is crucial to ensuring that your marketing remains on track and relevant to your audiences ”
says Arnaud Steinkuhler, insisting that “the Auxipress team deploys the only trully cross-media reputation management solution on the Belgian market”.
« Arnaud’s experience is totally in line with our desire to offer more and more information, analysis and relevant recommendations to our clients. He brings an ambitious vision and new expertise that will make a difference »
says Joachim von Beust, Managing Director of Auxipress.
He succeeds Didier Chevalier, who is moving closer to his family in France after 4 years of working on a strong market position:
« I thank the teams who have taken up the challenges we set ourselves. I am very happy to hand over to Arnaud, with his talent and skills, the company and its customers are in good hands ».
Auxipress, the Belgian leader in Brand Intelligence based on media and social analysis, believes in the value of brands and their potential for growth. Its mission is to help companies strengthen their brand(s) to make it their best business asset. Auxipress works for more than 800 customers, with 60 brand specialists who help them to decide and act in an informed manner, by leveraging key insights from markets, audiences, trends and media.