How evolved is your brand?
Darwin would have a field day if he were still alive today and worked in PR or marketing. In fact, his theory of evolution fits modern brands like a glove. How far up the evolutionary ladder is your brand? Is it still behaving like a dinosaur or is it ready to outlast us all? Let’s imagine how Darwin would look at brand evolution, just for fun.
1. At the dawn of life, brands gather information about their market and environment. They do rudimentary market research, intuitively observe consumer behavior, and sometimes identify changing trends and preferences as they occur, much like basic organisms detecting environmental cues.
2. More developed brands have a central nervous system to convert these trends and preferences to engaging and compelling marketing and advertising campaigns. Just as organisms’ senses convert outside information into electrochemical signals, brands convert incoming market information into different messaging.
3. As brands develop more brain power, they start to integrate the information they gather to understand their audience better and develop marketing strategies. They analyze consumer insights, market data, and feedback to refine their brand positioning and messaging. Interpreting market information leads to strategic decisions.
4. Smart brands are capable of learning and adapting to the ever-changing market landscape. They evaluate their marketing efforts, monitor consumer responses in all available media, and analyze competitors’ messaging. Continuous learning and adaptation are vital for brands to stay relevant and competitive in the market.
5. Experienced brands can establish a brand memory by creating a strong and distinctive brand identity. Through consistent messaging and dynamic conversations with audiences, brands can leave a lasting impression in the minds of consumers. This conversational intelligence helps to cultivate brand loyalty and increase customer retention. By monitoring all available media channels, they always stay informed of the collective brand experience.
6. The hyper-intelligent brand masters effective communication strategies to such a degree that it inspires audiences through traditional and social media, and leverages influencers to facilitate brand-consumer engagement. These brands are permanently tuned in to their environment, always aware of market trends and current media topics, and in touch with society’s main challenges, swiftly adapting and improving their marketing and PR tactics to engage audiences everywhere.
But seriously, just as organisms evolve to survive and thrive in their environments, brands evolve and grow by developing more advanced marketing, PR, and media intelligence strategies. By assessing brands’ level of maturity and supporting their evolution, Auxipress helps them to better protect their reputation, make informed decisions, progress and inspire audiences. With the advice and expertise of our advanced customer and analysis teams, brands increase their chances of survival in today’s highly competitive media landscape.
