Major societal issues: is it necessary for brands to position themselves?

Major societal issues: is it necessary for brands to position themselves?

Does your brand need to position itself on important societal issues?

What are the advantages and risks of your brand positioning itself on societal issues?

Should your brand participate in the debates currently at the heart of the media discussions?

Our white paper explores the evolution and place that environmental and inclusion issues occupy in the brand universe through:

 Extensive media analysis;

 Interviews with representatives of major brands such as Proximus, Ikea and Fairtrade;

 The participation of a specialist in this field, professor at UCLouvain.

Fill out this short form and get access to your white paper! 

French Version

Grand Enjeux Sociétaux: Les marques doivent elles se positionner ?

Dutch version

Grand Enjeux Sociétaux: Les marques doivent elles se positionner ? NL

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