Black Friday: Overconsumption or golden opportunity?!
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Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
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Major societal issues: is it necessary for brands to position themselves?
All Articles Media Intelligence White Paper

Major societal issues: is it necessary for brands to position themselves?

Lisa von Beust

Does your brand need to position itself on important societal issues?

Top 50 – The world’s most loved brands
Use cases White Paper All Articles

Top 50 – The world’s most loved brands

Aurélie Tsosscos

Now more than ever, brands must find a way to get closer to their customers!
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
White Paper : « Top loved brands 2021 » in partnership with Talkwalker
All Articles Media Intelligence White Paper

White Paper : « Top loved brands 2021 » in partnership with Talkwalker

Julien Robert

How brands can leave lockdown stronger, faster, and more loved than ever before ?
Influencer marketing on Instagram in Belgium : Statement and figures
All Articles Social media Marketing and communication White Paper

Influencer marketing on Instagram in Belgium : Statement and figures

Aurélie Tsosscos

Do you know that in Belgium, 5 026 000 use Instagram?
White Paper – State of PR 2020
Marketing and communication White Paper All Articles

White Paper – State of PR 2020

Auxipress

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
White paper – Esports: the brands take the joysticks
All Articles Digital White Paper

White paper – Esports: the brands take the joysticks

Auxipress

Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.
« Fake News » – Digital disinformation
White Paper

« Fake News » – Digital disinformation

Auxipress

Historically, disinformation has always existed (hoaxes, propaganda, defamation, popular beliefs, parodies, etc.). Some people say that the rumour is the oldest medium in the world.