Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Success story : Alken-Maes
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Success story : Alken-Maes

Auxipress

Success story: AG
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Success story: AG

Auxipress

From pension insurance to health care, car assistance and investments in the Belgian economy ... AG is a diversified company with more than 3 million customers, 4,000 employees and 5,000 distribution partners.
Success Story: AG Insurance
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Success Story: AG Insurance

Julien Robert

From car or fire insurance to pension insurance and healthcare, as well as numerous investments in the Belgian economy... AG Insurance is a versatile company with around 3 million customers, 4,300 employees, and 5,000 distribution partners. Lars Vervoort, Head of Press & External Communications at AG, briefly shared his experience with Auxipress.
Success story : MaGnetik
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Success story : MaGnetik

Auxipress

Founded in 2017 by Barbara Malengreaux, MaGnetik is a Public Relations & Communication agency that offers brands and companies a real added value and support for their projects in a flexible and creative way. Barbara has been working with Auxipress for more than 15 years now. She talks about the benefits of this collaboration in her daily work.
Success story : TUI Belgium
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Success story : TUI Belgium

Julien Robert

As the biggest travel company in Belgium, TUI Belgium needs a complete overview of what appears in the press.
Success story : SD Worx
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Success story : SD Worx

Lisa von Beust

SD Worx offers a comprehensive service in the field of payroll, HR administration, remuneration, talent management and smart deployment of employees.
Success story : Jaguar – Land rover
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Success story : Jaguar – Land rover

Julien Robert

Jaguar is one of the largest and best-known car manufacturers, specialised in the production of luxury and sport cars. Annick Van Cauwenberge works there as PR Manager for Belgium and Luxembourg. Soon she will also take on the role of Communications Manager.
Success story : HEC Liège
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Success story : HEC Liège

Julien Robert

Interview from Nathalie Hosay, Head of External Relations & Communication at HEC Liège – ULiège Management School
Success story : G4S
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Success story : G4S

Julien Robert

G4S is the world leader in integrated security, specialising in security services and solutions. Large companies such as G4S have to deal with a large amount of data and related questions on a daily basis.
Five Ways to Improve Your Content Marketing Strategy
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Five Ways to Improve Your Content Marketing Strategy

Julien Robert

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
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