A brand-new year, a brand-new brand?

Imagine a world where the lines between traditional media, social media, and consumer behavior blur seamlessly. It should be easy, as this is the world we live in today. Modern PR extends to comprehensive Media Intelligence, encompassing not only press coverage but also social listening and strategic insights across various departments. At Auxipress, we help companies understand, adopt and leverage the paradigm shift from PR measurement to business success. This blog post delves into the expanded scope of Media Intelligence and its significance for PR, marketing, and product development teams.

At Auxipress, our mission is to remain hyper-vigilant in the ever-changing media landscape, watching, listening, and analyzing information streams 24/7.

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?