Protecting Press Content and the Use of Media Monitoring
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Protecting Press Content and the Use of Media Monitoring

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How Bluesky is redefining the social networking landscape and why brands and politicians should pay attention
All Articles Digital

How Bluesky is redefining the social networking landscape and why brands and politicians should pay attention

By Auxipress

Into 2025 with a Clear Conscience
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Into 2025 with a Clear Conscience

By Auxipress

A brand-new year, a brand-new brand?
News Consumption in Flanders is Declining, Shifting
Digital Media Intelligence Social media

News Consumption in Flanders is Declining, Shifting

By Auxipress

How Media Intelligence is Transforming Business Strategies
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How Media Intelligence is Transforming Business Strategies

By Auxipress

Imagine a world where the lines between traditional media, social media, and consumer behavior blur seamlessly. It should be easy, as this is the world we live in today. Modern PR extends to comprehensive Media Intelligence, encompassing not only press coverage but also social listening and strategic insights across various departments. At Auxipress, we help companies understand, adopt and leverage the paradigm shift from PR measurement to business success. This blog post delves into the expanded scope of Media Intelligence and its significance for PR, marketing, and product development teams.
What is media monitoring ?
All Articles Digital Marketing and communication Media Intelligence Social media

What is media monitoring ?

By Auxipress

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
Radio, the media without limits
All Articles Digital

Radio, the media without limits

By Auxipress

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
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