A brand-new year, a brand-new brand?

Imagine a world where the lines between traditional media, social media, and consumer behavior blur seamlessly. It should be easy, as this is the world we live in today. Modern PR extends to comprehensive Media Intelligence, encompassing not only press coverage but also social listening and strategic insights across various departments. At Auxipress, we help companies understand, adopt and leverage the paradigm shift from PR measurement to business success. This blog post delves into the expanded scope of Media Intelligence and its significance for PR, marketing, and product development teams.

An Interview with David Gering, Communications Director at pharma.be

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.