Black Friday: Overconsumption or golden opportunity?!
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Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
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Auxipress visibility report : Euro 2020
All Articles Social media Media Intelligence

Auxipress visibility report : Euro 2020

Baptiste Collard

Euro2020 is over. But which red devils were the most talked about? Which matches have generated the most reactions on social networks? Who has been talking about Euro 2020 around the world?
Influencer marketing on Instagram in Belgium : Statement and figures
All Articles Social media Marketing and communication White Paper

Influencer marketing on Instagram in Belgium : Statement and figures

Aurélie Tsosscos

Do you know that in Belgium, 5 026 000 use Instagram?
Instagram Reels: Just a short-term trend, or should you actively use it?
All Articles Social media Marketing and communication

Instagram Reels: Just a short-term trend, or should you actively use it?

Auxipress

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
How to choose between micro and macro influencers?
Marketing and communication All Articles Social media

How to choose between micro and macro influencers?

Auxipress

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

Auxipress

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

Auxipress

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
Auxipress is aware of the social network buzz
Social media

Auxipress is aware of the social network buzz

Auxipress

We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

Julien Robert

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.