White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
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White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
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How to convert social media users into customers with Social Audience Profiling?
Social media

How to convert social media users into customers with Social Audience Profiling?

Gaining insight into your potential customers or consumers is key for targeted and successful marketing, just as it is for the growth of your company.
Instagram Reels: Just a short-term trend, or should you actively use it?
Social media

Instagram Reels: Just a short-term trend, or should you actively use it?

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
How to choose between micro and macro influencers?
Social media

How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
Auxipress is aware of the social network buzz
Social media

Auxipress is aware of the social network buzz

We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.