Digital Tipping Point for Radio will be reached in 2024
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Digital Tipping Point for Radio will be reached in 2024

By Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
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Auxipress visibility report : Euro 2020
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Auxipress visibility report : Euro 2020

Baptiste Collard

Euro2020 is over. But which red devils were the most talked about? Which matches have generated the most reactions on social networks? Who has been talking about Euro 2020 around the world?
Influencer marketing on Instagram in Belgium : Statement and figures
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Influencer marketing on Instagram in Belgium : Statement and figures

Aurélie Tsosscos

Do you know that in Belgium, 5 026 000 use Instagram?
Instagram Reels: Just a short-term trend, or should you actively use it?
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Instagram Reels: Just a short-term trend, or should you actively use it?

Julien Robert

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
How to choose between micro and macro influencers?
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How to choose between micro and macro influencers?

Auxipress

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

Julien Robert

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

Julien Robert

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
Auxipress is aware of the social network buzz
Social media

Auxipress is aware of the social network buzz

Auxipress

We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

Julien Robert

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
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