Success story : MaGnetik
Use cases

Success story : MaGnetik

By Auxipress

Founded in 2017 by Barbara Malengreaux, MaGnetik is a Public Relations & Communication agency that offers brands and companies a real added value and support for their projects in a flexible and creative way. Barbara has been working with Auxipress for more than 15 years now. She talks about the benefits of this collaboration in her daily work.
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How to convert social media users into customers with Social Audience Profiling?
Uncategorized Social media

How to convert social media users into customers with Social Audience Profiling?

Gaining insight into your potential customers or consumers is key for targeted and successful marketing, just as it is for the growth of your company.
How to choose between micro and macro influencers?
Uncategorized Social media

How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
Influencer Marketing: Waarom is het interessant voor merken?
Uncategorized Social media

Influencer Marketing: Waarom is het interessant voor merken?

Het is bewezen, influencer marketing is onvermijdelijk geworden in de communicatiestrategie van een merk.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Uncategorized Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Uncategorized Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
Auxipress is aware of the social network buzz
Uncategorized Social media

Auxipress is aware of the social network buzz

We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.