Success story : MaGnetik
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Success story : MaGnetik

By Auxipress

Founded in 2017 by Barbara Malengreaux, MaGnetik is a Public Relations & Communication agency that offers brands and companies a real added value and support for their projects in a flexible and creative way. Barbara has been working with Auxipress for more than 15 years now. She talks about the benefits of this collaboration in her daily work.
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Five Ways to Improve Your Content Marketing Strategy
Uncategorized Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

Content marketing has advanced from a traditional expression into a noteworthy part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content delivery, and keen in their marketing strategies.
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
Uncategorized Marketing and communication

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
Why is customer marketing vital for a company?
Uncategorized Marketing and communication

Why is customer marketing vital for a company?

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
The importance of monitoring one’s daily mediatization
Uncategorized Marketing and communication

The importance of monitoring one’s daily mediatization

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news.
Black Friday: Overconsumption or golden opportunity?!
Uncategorized Marketing and communication

Black Friday: Overconsumption or golden opportunity?!

In the wake of the resounding success met by Alibaba Group’s Singles day and the astronomical revenues generated by these events, all eyes are set on Amazon’s Black Friday.
International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress
Uncategorized Marketing and communication

International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress

Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.
The five keys of mobile marketing
Uncategorized Marketing and communication

The five keys of mobile marketing

Could you imagine your marketing campaigns being sent out via text rather than traditional e-mail? Keep this in mind, because the mobile revolution is on its way. In October 2016, mobile generated traffic exceeded that of the web. Are the consumers radically changing their habits?
Crisis Communication
Uncategorized Marketing and communication

Crisis Communication

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to reputation. Traditional public relations tries to seek positive attention from stakeholders, the media, and the general populace but crisis communications can be viewed as a reverse of this. It seeks to divert negative attention away from the individual, company or organisation and strives to maintain the reputation of the organisation in crisis situations. It is analogous to putting out a fire.
Four Ways to Optimise Your Press Releases
Uncategorized Marketing and communication

Four Ways to Optimise Your Press Releases

An essential aspect of press distribution is a blend of social interaction and proper optimisation which helps in increasing the chances of your news appearing high in search results. Widely recognized as SEO, or Search Engine Optimisation, the principles of optimising press releases are continually changing as mobile behaviour, social media and search engine algorithms continue to evolve.In this article, we will be showing you tips to optimise your press releases in a way that will not only engage and inform the reader but also enables you to share valuable information with your target audience.
Social Proofs: De kunst om te gebruiken wat mensen over u zeggen
Uncategorized Marketing and communication

Social Proofs: De kunst om te gebruiken wat mensen over u zeggen

Laat ons eerlijk zijn: We zijn altijd meer geneigd om binnen te gaan in een restaurant waar veel volk zit en te geloven dat ze daar beter eten serveren, dan dat we een leeg restaurant zullen binnenstappen. Hetzelfde geldt voor openbare evenementen en plaatsen, maar ook voor mensen. De wetenschap achter dit denken staat bekend als ‘social proof’ (sociaal bewijs), en de verschillende soorten emoties en vooroordelen worden gelabeld als ‘social proofs’ (sociale bewijzen).
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