Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR
All Articles Marketing and communication Media Intelligence

Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR

By Julien Robert

Julien Robert

Have you ever felt like your life is a computer game and it’s you vs. the world?
Social Media Analysis is a ROI Super Power
All Articles Marketing and communication Media Intelligence

Social Media Analysis is a ROI Super Power

By Julien Robert

Julien Robert

The days of crafting a successful marketing campaign with a catchy slogan and eye-catching visuals are long gone.
Tips to optimize your media presence in Belgium
All Articles Marketing and communication Media Intelligence

Tips to optimize your media presence in Belgium

By Joris De Brucker

Julien Robert

Belgium, a country rich in cultural and economic diversity, offers an environment conducive to media exposure.
PR starts in the locker room
All Articles Marketing and communication

PR starts in the locker room

By Joris De Brucker

Julien Robert

What happens in the locker room, never stays in the locker room
Crisis communications in a world where anything is possible: Seeing the media matrix
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Crisis communications in a world where anything is possible: Seeing the media matrix

By Julien Robert

Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
The 5 golden rules for a successful marketing strategy
Marketing and communication Media Intelligence Digital

The 5 golden rules for a successful marketing strategy

By Julien Robert

Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
What is media monitoring ?
All Articles Marketing and communication Media Intelligence

What is media monitoring ?

By Julien Robert

Julien Robert

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
How to deal with a crisis
All Articles Marketing and communication

How to deal with a crisis

By Julien Robert

Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
Black Friday: Overconsumption or golden opportunity?!
All Articles Marketing and communication Digital

Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Julien Robert

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
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