How to deal with a crisis
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How to deal with a crisis

By Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
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Black Friday: Overconsumption or golden opportunity?!
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Black Friday: Overconsumption or golden opportunity?!

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Julien Robert

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
All Articles Marketing and communication Media Intelligence

Why is media monitoring so important for your brand?

Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
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Being well informed before anyone else: Why is it essential for brands?

Julien Robert

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
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Marketing and communication: Are data essential?

By Julien Robert

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Are you sure you have everything you need to create effective campaigns?
Media Intelligence All Articles Marketing and communication

Are you sure you have everything you need to create effective campaigns?

By Julien Robert

Aurélie Tsosscos

En tant que Marketeer, mener des campagnes qui ont un réel impact et réussir ses lancements de produits constitue toujours un défi.
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
White Paper Marketing and communication News and trends

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Kevin Ferreira

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Influencer marketing on Instagram in Belgium : Statement and figures
All Articles Social media Marketing and communication White Paper

Influencer marketing on Instagram in Belgium : Statement and figures

By Julien Robert

Aurélie Tsosscos

Do you know that in Belgium, 5 026 000 use Instagram?
Lessons to be learned from the FIFA Women’s World Cup
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Lessons to be learned from the FIFA Women’s World Cup

By Auxipress

Auxipress

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.
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