White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Read more
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Five Ways to Improve Your Content Marketing Strategy
Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

Content marketing has advanced from a traditional expression into a noteworthy part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content delivery, and keen in their marketing strategies.
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

Can we compare watching Netflix and listening to podcasts?
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
Marketing and communication

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
Why is customer marketing vital for a company?
Marketing and communication

Why is customer marketing vital for a company?

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
The importance of monitoring one’s daily mediatization
Marketing and communication

The importance of monitoring one’s daily mediatization

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news.
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
Black Friday: Overconsumption or golden opportunity?!
Marketing and communication

Black Friday: Overconsumption or golden opportunity?!

In the wake of the resounding success met by Alibaba Group’s Singles day and the astronomical revenues generated by these events, all eyes are set on Amazon’s Black Friday.
International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress
Marketing and communication

International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress

Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.
1 2 3