Alternative Mobility Report
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Alternative Mobility Report

By Julien Robert

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
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With the podcasts, our offer has just become even broader!
Marketing and communication Media Intelligence

With the podcasts, our offer has just become even broader!

Aurélie Tsosscos

The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing while linear consumption is declining.
Are you sure you have everything you need to create effective campaigns?
Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

Aurélie Tsosscos

En tant que Marketeer, mener des campagnes qui ont un réel impact et réussir ses lancements de produits constitue toujours un défi.
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Five Ways to Improve Your Content Marketing Strategy
Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

Auxipress

Content marketing has advanced from a traditional expression into a noteworthy part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content delivery, and keen in their marketing strategies.
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

Auxipress

Can we compare watching Netflix and listening to podcasts?
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
Marketing and communication

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

Auxipress

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
Why is customer marketing vital for a company?
Marketing and communication

Why is customer marketing vital for a company?

Auxipress

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
The importance of monitoring one’s daily mediatization
Marketing and communication

The importance of monitoring one’s daily mediatization

Auxipress

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news.
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

Auxipress

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
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