Imagine a world where the lines between traditional media, social media, and consumer behavior blur seamlessly. It should be easy, as this is the world we live in today. Modern PR extends to comprehensive Media Intelligence, encompassing not only press coverage but also social listening and strategic insights across various departments. At Auxipress, we help companies understand, adopt and leverage the paradigm shift from PR measurement to business success. This blog post delves into the expanded scope of Media Intelligence and its significance for PR, marketing, and product development teams.

Have you ever felt like your life is a computer game and it’s you vs. the world?

The days of crafting a successful marketing campaign with a catchy slogan and eye-catching visuals are long gone.

Belgium, a country rich in cultural and economic diversity, offers an environment conducive to media exposure.

What happens in the locker room, never stays in the locker room

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.

Press reviews are compilations of articles published in various news sources. They can be made on paper or online, and aim to provide an overview of the most important news and recent events. In this article, we will examine in more detail what a press review is, why it is important, how to create one, and how it can be used.