Dear politicians, if you want my vote, start acting like the brand that you are
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Dear politicians, if you want my vote, start acting like the brand that you are

By Julien Robert

Whether you like it or not, dear politician, you are a brand.
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Crisis communications in a world where anything is possible: Seeing the media matrix
Marketing and communication Media Intelligence News and trends All Articles

Crisis communications in a world where anything is possible: Seeing the media matrix

By Julien Robert

Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
The 5 golden rules for a successful marketing strategy
Media Intelligence Digital Marketing and communication

The 5 golden rules for a successful marketing strategy

By Julien Robert

Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
What is media monitoring ?
All Articles Marketing and communication Media Intelligence

What is media monitoring ?

By Julien Robert

Julien Robert

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
Black Friday: Overconsumption or golden opportunity?!
All Articles Marketing and communication Digital

Black Friday: Overconsumption or golden opportunity?!

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Julien Robert

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
Media Intelligence All Articles Marketing and communication

Why is media monitoring so important for your brand?

Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

Julien Robert

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
Media Intelligence All Articles Marketing and communication

Marketing and communication: Are data essential?

By Julien Robert

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Are you sure you have everything you need to create effective campaigns?
All Articles Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

By Julien Robert

Aurélie Tsosscos

En tant que Marketeer, mener des campagnes qui ont un réel impact et réussir ses lancements de produits constitue toujours un défi.
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