Protecting Press Content and the Use of Media Monitoring
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Protecting Press Content and the Use of Media Monitoring

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Into 2025 with a Clear Conscience
All Articles Digital Marketing and communication Media Intelligence News and trends Social media

Into 2025 with a Clear Conscience

By Joris De Brucker

A brand-new year, a brand-new brand?
How Media Intelligence is Transforming Business Strategies
All Articles Digital Marketing and communication Media Intelligence Social media

How Media Intelligence is Transforming Business Strategies

By Joris De Brucker

Imagine a world where the lines between traditional media, social media, and consumer behavior blur seamlessly. It should be easy, as this is the world we live in today. Modern PR extends to comprehensive Media Intelligence, encompassing not only press coverage but also social listening and strategic insights across various departments. At Auxipress, we help companies understand, adopt and leverage the paradigm shift from PR measurement to business success. This blog post delves into the expanded scope of Media Intelligence and its significance for PR, marketing, and product development teams.
Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR
All Articles Marketing and communication Media Intelligence

Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR

By Joris De Brucker

Have you ever felt like your life is a computer game and it’s you vs. the world?
Social Media Analysis is a ROI Super Power
All Articles Marketing and communication Media Intelligence

Social Media Analysis is a ROI Super Power

By Joris De Brucker

The days of crafting a successful marketing campaign with a catchy slogan and eye-catching visuals are long gone.
Tips to optimize your media presence in Belgium
All Articles Marketing and communication Media Intelligence

Tips to optimize your media presence in Belgium

By Joris De Brucker

Belgium, a country rich in cultural and economic diversity, offers an environment conducive to media exposure.
PR starts in the locker room
All Articles Marketing and communication

PR starts in the locker room

By Joris De Brucker

What happens in the locker room, never stays in the locker room
Crisis communications in a world where anything is possible: Seeing the media matrix
All Articles Marketing and communication Media Intelligence News and trends

Crisis communications in a world where anything is possible: Seeing the media matrix

By Joris De Brucker

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
The 5 golden rules for a successful marketing strategy
Digital Marketing and communication Media Intelligence

The 5 golden rules for a successful marketing strategy

By Joris De Brucker

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
What is media monitoring ?
All Articles Digital Marketing and communication Media Intelligence Social media

What is media monitoring ?

By Joris De Brucker

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
How to deal with a crisis
All Articles Marketing and communication

How to deal with a crisis

By Joris De Brucker

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
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