Introducing Auxipress’ new CEO: Arnaud Steinkuhler
Inside news

Introducing Auxipress’ new CEO: Arnaud Steinkuhler

By Lisa von Beust

Joachim von Beust, founder, and his Executive Committee appointed Arnaud Steinkuhler as Chief Executive Officer
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Media Visibility Report 2021
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2021

By Kevin Ferreira

Has your brand gained visibility in 2021? Where does your brand position itself in comparison to its competitors?
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Kevin Ferreira

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Five Ways to Improve Your Content Marketing Strategy
Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

By Auxipress

Auxipress

Content marketing has advanced from a traditional expression into a noteworthy part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content delivery, and keen in their marketing strategies.
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

By Auxipress

Auxipress

Can we compare watching Netflix and listening to podcasts?
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
Marketing and communication

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

By Auxipress

Auxipress

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

By Auxipress

Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
Why is customer marketing vital for a company?
Marketing and communication

Why is customer marketing vital for a company?

By Auxipress

Auxipress

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
The importance of monitoring one’s daily mediatization
Marketing and communication

The importance of monitoring one’s daily mediatization

By Auxipress

Auxipress

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news.
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

By Auxipress

Auxipress

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
Black Friday: Overconsumption or golden opportunity?!
Marketing and communication

Black Friday: Overconsumption or golden opportunity?!

By Auxipress

Auxipress

In the wake of the resounding success met by Alibaba Group’s Singles day and the astronomical revenues generated by these events, all eyes are set on Amazon’s Black Friday.
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