How Business Intelligence Improves Decision-Making
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How Business Intelligence Improves Decision-Making

By Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
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Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR
All Articles Marketing and communication Media Intelligence

Mastering Media Intelligence: Six strategies to reach the endgame in Marketing and PR

By Julien Robert

Julien Robert

Have you ever felt like your life is a computer game and it’s you vs. the world?
Social Media Analysis is a ROI Super Power
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Social Media Analysis is a ROI Super Power

By Julien Robert

Julien Robert

The days of crafting a successful marketing campaign with a catchy slogan and eye-catching visuals are long gone.
Tips to optimize your media presence in Belgium
All Articles Marketing and communication Media Intelligence

Tips to optimize your media presence in Belgium

By Joris De Brucker

Julien Robert

Belgium, a country rich in cultural and economic diversity, offers an environment conducive to media exposure.
PR starts in the locker room
All Articles Marketing and communication

PR starts in the locker room

By Joris De Brucker

Julien Robert

What happens in the locker room, never stays in the locker room
Crisis communications in a world where anything is possible: Seeing the media matrix
All Articles Marketing and communication Media Intelligence News and trends

Crisis communications in a world where anything is possible: Seeing the media matrix

By Julien Robert

Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
The 5 golden rules for a successful marketing strategy
Digital Marketing and communication Media Intelligence

The 5 golden rules for a successful marketing strategy

By Julien Robert

Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
What is media monitoring ?
All Articles Digital Marketing and communication Media Intelligence Social media

What is media monitoring ?

By Julien Robert

Julien Robert

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
How to deal with a crisis
All Articles Marketing and communication

How to deal with a crisis

By Julien Robert

Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
What is a press review?
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What is a press review?

By Joris De Brucker

Julien Robert

Press reviews are compilations of articles published in various news sources. They can be made on paper or online, and aim to provide an overview of the most important news and recent events. In this article, we will examine in more detail what a press review is, why it is important, how to create one, and how it can be used.
Black Friday: Overconsumption or golden opportunity?!
All Articles Digital Marketing and communication

Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
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