How to deal with a crisis
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How to deal with a crisis

By Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
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White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

Auxipress

Can we compare watching Netflix and listening to podcasts?
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
Why Esports might become more popular than traditional sport ?
News and trends

Why Esports might become more popular than traditional sport ?

Auxipress

As a consumer phenomenon, Esports continues to grow its huge base of passionate fans across the globe.
New technologies : what visibility do they have in the media and what does public opinion think about them ?
Marketing and communication News and trends

New technologies : what visibility do they have in the media and what does public opinion think about them ?

Auxipress

Auxipress has conducted a study together with the company SoPRISM on the interest that the media and the public opinion have on New technologies.
5 easy ways to increase your company’s media coverage
News and trends Marketing and communication

5 easy ways to increase your company’s media coverage

Julien Robert

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have