Assess your brand impact in the media in the first semester
All Articles

Assess your brand impact in the media in the first semester

By Baptiste Collard

We are approaching the halfway point of the year. The perfect timing to take a look back at your performance so far.
Read more
Radio, the media without limits
Digital News and trends

Radio, the media without limits

Aurélie Tsosscos

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Auxipress visibility report : Euro 2020
News and trends Topic targeting report

Auxipress visibility report : Euro 2020

Baptiste Collard

Euro2020 is over. But which red devils were the most talked about? Which matches have generated the most reactions on social networks? Who has been talking about Euro 2020 around the world?
Lessons to be learned from the FIFA Women’s World Cup
News and trends

Lessons to be learned from the FIFA Women’s World Cup

Auxipress

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

Auxipress

Can we compare watching Netflix and listening to podcasts?
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
E-commerce a real threat to brick and mortar?
News and trends

E-commerce a real threat to brick and mortar?

Julien Robert

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
Do cryptocurrencies deserve our attention?
News and trends

Do cryptocurrencies deserve our attention?

Auxipress

This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means?
Empty article thumbnail
News and trends

What can we expect from esports in the future ?

Auxipress

The attention given to esports, both from the audience and media, is still very recent. What can we expect for the future? Several possible avenues are explored in this article.
Esports, this popular … sport?
News and trends

Esports, this popular … sport?

Auxipress

Are esports actual sports, and can we consider them as such?
1 2