White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
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White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Auxipress visibility report : Euro 2020
News and trends Topic targeting report

Auxipress visibility report : Euro 2020

Euro2020 is over. But which red devils were the most talked about? Which matches have generated the most reactions on social networks? Who has been talking about Euro 2020 around the world?
Lessons to be learned from the FIFA Women’s World Cup
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Lessons to be learned from the FIFA Women’s World Cup

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

Can we compare watching Netflix and listening to podcasts?
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
E-commerce a real threat to brick and mortar?
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E-commerce a real threat to brick and mortar?

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
Do cryptocurrencies deserve our attention?
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Do cryptocurrencies deserve our attention?

This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means?
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News and trends

What can we expect from esports in the future ?

The attention given to esports, both from the audience and media, is still very recent. What can we expect for the future? Several possible avenues are explored in this article.
Esports, this popular … sport?
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Esports, this popular … sport?

Are esports actual sports, and can we consider them as such?
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
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