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Media Intelligence
By
Mathilde Saive
Lisa von Beust
Edenred is the Belgian leader in payment solutions in the world of work and the inventor of the Ticket Restaurant. With over 1.6 million Belgian users and 10,000 corporate clients, Edenred needs to know what is being said about its brand and its market.
We spoke to David Dupuis, Head of communications at Edenred, about the importance of mastering its brand image.