Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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The Auxipress perspective on AI (Auxipress Intelligence)
All Articles Media Intelligence Digital

The Auxipress perspective on AI (Auxipress Intelligence)

By Julien Robert

Thierry Cornez

At Auxipress, our mission is to remain hyper-vigilant in the ever-changing media landscape, watching, listening, and analyzing information streams 24/7.
The 5 golden rules for a successful marketing strategy
Marketing and communication Media Intelligence Digital

The 5 golden rules for a successful marketing strategy

By Julien Robert

Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
Black Friday: Overconsumption or golden opportunity?!
All Articles Marketing and communication Digital

Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Gaming in the eye of the media
All Articles Media Intelligence Digital

Gaming in the eye of the media

By Baptiste Collard

Baptiste Collard

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
Radio, the media without limits
All Articles Digital

Radio, the media without limits

By Julien Robert

Julien Robert

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
Five Ways to Improve Your Content Marketing Strategy
All Articles Marketing and communication Digital

Five Ways to Improve Your Content Marketing Strategy

By Auxipress

Julien Robert

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

By Auxipress

Julien Robert

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
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