Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Media Intelligence : World Recycling Day
Media Intelligence

Media Intelligence : World Recycling Day

By Auxipress

Baptiste Collard

For the World Recycling Day, on the 15th of November, Auxipress has done media analysis on data crossing and contextualization in order to bring some media trends into light around the topic of recycling. You will discover in the 4 graphs the big trends, the mediatisation, the context and finally the European audience around recycling.
The benefits of media monitoring
Media Intelligence

The benefits of media monitoring

By Auxipress

Julien Robert

Media monitoring and analysis allow you to follow everything that is said about your brand, your competitors, and your sector of activity, regardless of the media. It is said to be useful tool for gaining an edge over the competition and gathering information so that new strategies may be developed to improve your company's market share and image.
Clipping, a thing of the past. Media Intelligence a thing of the future
Media Intelligence

Clipping, a thing of the past. Media Intelligence a thing of the future

By Auxipress

Auxipress

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.
Media Intelligence, the bigger picture
Media Intelligence

Media Intelligence, the bigger picture

By Auxipress

Auxipress

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

By Auxipress

Auxipress

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.
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