Digital Tipping Point for Radio will be reached in 2024
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Digital Tipping Point for Radio will be reached in 2024

By Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
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Dear politicians, if you want my vote, start acting like the brand that you are
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Dear politicians, if you want my vote, start acting like the brand that you are

Julien Robert

Whether you like it or not, dear politician, you are a brand.
Auxipress is moving, and growing!
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Auxipress is moving, and growing!

Julien Robert

Auxipress is on the move, taking great strides towards an even brighter future!
Auxipress is moving: We care about our talent
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Auxipress is moving: We care about our talent

Julien Robert

Auxipress embarks on a new chapter, motivating and valuing its talent more than ever!
Crisis communications in a world where anything is possible: Seeing the media matrix
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Crisis communications in a world where anything is possible: Seeing the media matrix

Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
Gaming and esport in the eye of the media
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Gaming and esport in the eye of the media

Julien Robert

In this digital age, the gaming and esport market has experienced exponential growth, becoming a full-fledged industry with a constantly expanding fan base and increasingly large events around the world. In Belgium, this evolution has not gone unnoticed, with a significant increase in interest and media coverage.
What is media monitoring ?
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What is media monitoring ?

Julien Robert

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
What is social media monitoring ?
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What is social media monitoring ?

Julien Robert

How to deal with a crisis
Marketing and communication All Articles

How to deal with a crisis

Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
6 tips for building brand loyalty
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6 tips for building brand loyalty

Julien Robert

"Acquiring a new customer can cost five times more than retaining an existing one.”- Dawkins and Reichheld
Black Friday: Overconsumption or golden opportunity?!
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Black Friday: Overconsumption or golden opportunity?!

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
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