Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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The Auxipress perspective on AI (Auxipress Intelligence)
All Articles Media Intelligence Digital

The Auxipress perspective on AI (Auxipress Intelligence)

By Julien Robert

Thierry Cornez

At Auxipress, our mission is to remain hyper-vigilant in the ever-changing media landscape, watching, listening, and analyzing information streams 24/7.
The 5 golden rules for a successful marketing strategy
Digital Marketing and communication Media Intelligence

The 5 golden rules for a successful marketing strategy

By Julien Robert

Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
Black Friday: Overconsumption or golden opportunity?!
All Articles Marketing and communication Digital

Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Gaming in the eye of the media
Digital All Articles Media Intelligence

Gaming in the eye of the media

By Baptiste Collard

Baptiste Collard

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
Radio, the media without limits
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Radio, the media without limits

By Julien Robert

Julien Robert

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
How to protect your e-reputation in Belgium?
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How to protect your e-reputation in Belgium?

By Auxipress

Julien Robert

Have you ever wondered what is being said about you or your brand on the web space? Have you ever imagined what results would pop up if your or your business name is Googled?
Five Ways to Improve Your Content Marketing Strategy
All Articles Marketing and communication Digital

Five Ways to Improve Your Content Marketing Strategy

By Auxipress

Julien Robert

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
All Articles Marketing and communication Digital

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

By Auxipress

Auxipress

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
RETURN TO NORMAL: EPISODE 2
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RETURN TO NORMAL: EPISODE 2

By Auxipress

Auxipress

In the coming weeks, we will follow Tom’s adventures. After the lockdown, he was one of the first ones to return to the office.
One year of digital news
All Articles Inside news Digital

One year of digital news

By Julien Robert

Julien Robert

Not a day goes by without the digital world being turned upside down by new innovations, bankruptcies, disruptive technology ... And it's obviously very time-consuming to keep up to date. We help you in this task for over a year now with our weekly digital news. 💡 To thank you for your support and the constant growing number of readers, here is for you a top 5 of the most successful digital news during this year. 🎉🎉
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