From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

LinkedIn, the strategic feed for brands : Why following what’s said there changes everything !
All Articles Social media

LinkedIn, the strategic feed for brands : Why following what’s said there changes everything !

By Lisa von Beust

LinkedIn is no longer just a professional network. It has become a space where brands speak out, test ideas… and where strategic signals appear first. Competitor announcements, emerging trends, talent movements, expert insights: everything circulates quickly, sometimes well before other channels.
Read more
What is media monitoring ?
All Articles Digital Marketing and communication Media Intelligence Social media

What is media monitoring ?

By

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
What is social media monitoring ?
All Articles

What is social media monitoring ?

By

What is a press review?
All Articles Marketing and communication Media Intelligence

What is a press review?

By

Press reviews are compilations of articles published in various news sources. They can be made on paper or online, and aim to provide an overview of the most important news and recent events. In this article, we will examine in more detail what a press review is, why it is important, how to create one, and how it can be used.
Why is media monitoring so important for your brand?
All Articles Marketing and communication Media Intelligence

Why is media monitoring so important for your brand?

By

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

By

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Fake News: How to deal with fake news when you are not a pro?
All Articles Marketing and communication Media Intelligence

Fake News: How to deal with fake news when you are not a pro?

By

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
All Articles Marketing and communication Media Intelligence

Marketing and communication: Are data essential?

By Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Radio, the media without limits
All Articles Digital

Radio, the media without limits

By

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
Behind the scenes at Auxipress – Who hides behind your monitoring?
All Articles Inside news Media Intelligence

Behind the scenes at Auxipress – Who hides behind your monitoring?

By Lisa von Beust

Who hides behind the different professions at Auxipress? In this interview, Tim Puttemans - Head of Print, takes us behind the scenes of his job.
Interview from Arnaud Steinkuhler, our new CEO
All Articles Inside news

Interview from Arnaud Steinkuhler, our new CEO

By Lisa von Beust

Arnaud Steinkuhler has just been appointed as the new CEO of Auxipress, to consolidate our position as the Belgian leader in Brand Intelligence through media monitoring and digital audience listening. We wanted to ask him a few questions to give us a glimpse of his future plans for our company.
1 2 3 4 5 6
TOP