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Digital Tipping Point for Radio will be reached in 2024
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Digital Tipping Point for Radio will be reached in 2024

By Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
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Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
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Why is media monitoring so important for your brand?

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
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Being well informed before anyone else: Why is it essential for brands?

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
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Alternative Mobility Report

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Major societal issues: is it necessary for brands to position themselves?
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Major societal issues: is it necessary for brands to position themselves?

Does your brand need to position itself on important societal issues?

Gaming in the eye of the media
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Gaming in the eye of the media

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
Top 50 – The world’s most loved brands
All Articles White Paper

Top 50 – The world’s most loved brands

Now more than ever, brands must find a way to get closer to their customers!
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
Marketing and communication Media Intelligence All Articles

Marketing and communication: Are data essential?

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Radio, the media without limits
All Articles Digital

Radio, the media without limits

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
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