From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

The 5 golden rules for a successful marketing strategy
Marketing and communication Media Intelligence Digital

The 5 golden rules for a successful marketing strategy

By Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
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Fake News: How to deal with fake news when you are not a pro?
All Articles Marketing and communication Media Intelligence

Fake News: How to deal with fake news when you are not a pro?

By Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
All Articles Marketing and communication Media Intelligence

Marketing and communication: Are data essential?

By Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Radio, the media without limits
Digital All Articles Use cases

Radio, the media without limits

By Aurélie Tsosscos

According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
Behind the scenes at Auxipress – Who hides behind your monitoring?
All Articles Inside news Media Intelligence

Behind the scenes at Auxipress – Who hides behind your monitoring?

By Lisa von Beust

Who hides behind the different professions at Auxipress? In this interview, Tim Puttemans - Head of Print, takes us behind the scenes of his job.
With the podcasts, our offer has just become even broader!
Inside news Media Intelligence All Articles

With the podcasts, our offer has just become even broader!

By Aurélie Tsosscos

The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing while linear consumption is declining.
Are you sure you have everything you need to create effective campaigns?
All Articles Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

By Aurélie Tsosscos

En tant que Marketeer, mener des campagnes qui ont un réel impact et réussir ses lancements de produits constitue toujours un défi.
Introducing Auxipress’ new CEO: Arnaud Steinkuhler
All Articles Use cases Inside news

Introducing Auxipress’ new CEO: Arnaud Steinkuhler

By Lisa von Beust

Joachim von Beust, founder, and his Executive Committee appointed Arnaud Steinkuhler as Chief Executive Officer
Interview from Arnaud Steinkuhler, our new CEO
All Articles Inside news

Interview from Arnaud Steinkuhler, our new CEO

By Lisa von Beust

Arnaud Steinkuhler has just been appointed as the new CEO of Auxipress, to consolidate our position as the Belgian leader in Brand Intelligence through media monitoring and digital audience listening. We wanted to ask him a few questions to give us a glimpse of his future plans for our company.
How cryptocurrencies are disrupting the current banking system in EMEA?
All Articles

How cryptocurrencies are disrupting the current banking system in EMEA?

By Lisa von Beust

The banking and financial services sector are being disturbed in a way that creates opportunities but also threats...
Success Story : Edenred
All Articles Use cases Media Intelligence

Success Story : Edenred

By Lisa von Beust

Edenred is the Belgian leader in payment solutions in the world of work and the inventor of the Ticket Restaurant. With over 1.6 million Belgian users and 10,000 corporate clients, Edenred needs to know what is being said about its brand and its market. We spoke to David Dupuis, Head of communications at Edenred, about the importance of mastering its brand image.
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