Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
Arnaud Steinkuhler has just been appointed as the new CEO of Auxipress, to consolidate our position as the Belgian leader in Brand Intelligence through media monitoring and digital audience listening. We wanted to ask him a few questions to give us a glimpse of his future plans for our company.
Edenred is the Belgian leader in payment solutions in the world of work and the inventor of the Ticket Restaurant. With over 1.6 million Belgian users and 10,000 corporate clients, Edenred needs to know what is being said about its brand and its market.
We spoke to David Dupuis, Head of communications at Edenred, about the importance of mastering its brand image.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Here is the Cookie settings. Read More on the policy privacy of Auxipress.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Functional cookies help perform certain features such as sharing website content on social media platforms, collecting comments and other third-party features.
Performance cookies are used to understand and analyze key performance indicators of the website, which helps provide a better user experience for visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies provide information on visitor metrics, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
IDE
Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie
This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE
This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
Necessary cookies are absolutely necessary for the proper functioning of the website. These cookies provide the basic functionality and security features of the website, anonymously.