From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

LinkedIn, the strategic feed for brands : Why following what’s said there changes everything !
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LinkedIn, the strategic feed for brands : Why following what’s said there changes everything !

By Lisa von Beust

LinkedIn is no longer just a professional network. It has become a space where brands speak out, test ideas… and where strategic signals appear first. Competitor announcements, emerging trends, talent movements, expert insights: everything circulates quickly, sometimes well before other channels.
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How Business Intelligence Improves Decision-Making
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How Business Intelligence Improves Decision-Making

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For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
How do you juggle 130 stakeholders? The Complexity of Pharmaceutical Communication
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How do you juggle 130 stakeholders? The Complexity of Pharmaceutical Communication

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An Interview with David Gering, Communications Director at pharma.be
White paper : Check your brand
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White paper : Check your brand

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Check Your Brand with Our Media Intelligence White Paper
PR and communication agency Comm2You returns to the essence
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PR and communication agency Comm2You returns to the essence

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Recently, Joachim Deman and Arno Creve paid us a visit. We discussed their boutique PR and communication agency, AI, and the essence of journalistic PR.
Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

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How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
Webinar: Which insights can brands glean from society trends before the elections?
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Webinar: Which insights can brands glean from society trends before the elections?

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Did you miss our Webinar on the social trends during this election year, and what brands can learn from them? Have a look using the form below!
Interview: Joachim Von Beust
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Interview: Joachim Von Beust

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Did you think that after our first two chapters the world of media monitoring would hold no secrets for you? Think again! Here is the final volume in our trilogy on media monitoring, the interview with the chairman of Auxipress: Mr Joachim Von Beust. From his beginnings to his vision for the future, Mr Von Beust tells us what he loves about his job, and his story comes with a lot of surprises !
Our story: Radio and TV Monitoring
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Our story: Radio and TV Monitoring

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Has learning more about our print monitoring system ignited your passion for Media Intelligence yet? Well, here's chapter two of our story: today we delve into the history of our radio and television (RTV) monitoring.
Our Story: Press Monitoring
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Our Story: Press Monitoring

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Have you ever wondered how press monitoring works at Auxipress? Dive into the story of Auxipress and discover how we have developed our media intelligence expertise over the years!
FIBEP : Copyright Licensing & Fair trade Update
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FIBEP : Copyright Licensing & Fair trade Update

By Arnaud Steinkuhler

FIBEP press release on exclusive agreements in the world of media monitoring and analysis
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