From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Monthly trends report
Topic targeting report

Monthly trends report

By Baptiste Collard

Curious about the most trendy brands, hashtags and themes of May in Belgium? We have analyzed the written press and social media for you!
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RETURN TO NORMAL: EPISODE 2
Uncategorized Inside news

RETURN TO NORMAL: EPISODE 2

In the coming weeks, we will follow Tom’s adventures. After the lockdown, he was one of the first ones to return to the office.
How to define and apply the client life cycle
Uncategorized Freemium

How to define and apply the client life cycle

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
Back to normal: episode 1
Uncategorized

Back to normal: episode 1

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office.
Lockdown with a graphic designer
Uncategorized Inside news

Lockdown with a graphic designer

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.
Keep smiling while homeworking
Uncategorized Inside news

Keep smiling while homeworking

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.
My internship during quarantine
Uncategorized Inside news

My internship during quarantine

On this very special period we are all living in, how are our colleagues doing? How does everyone organizes his work ? Do they have some funny stories or tipps to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a serie of testimonials. To start, as auto designated volunteers: the marketing team.
E-commerce a real threat to brick and mortar?
Uncategorized

E-commerce a real threat to brick and mortar?

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
The ideal WorkFromHome routine
Uncategorized Inside news

The ideal WorkFromHome routine

After the initial adjustment, it is time for a new routine. By the end of this third week of confinement, which is oftentimes synonymous for working from home, many of us have found some balance. But how can we optimise this balance further? How can we improve our new daily routine? Here are some tips and tricks from our HR Manager at Auxipress. In two episodes, we will share some advice with you that will surely brighten your day. We tested them out first, we promise!
White Paper – State of PR 2020
Uncategorized Freemium

White Paper – State of PR 2020

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
How to choose between micro and macro influencers?
Uncategorized Social media

How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
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