From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Can Corporate Communication Change the World for the Better?
All Articles News and trends

Can Corporate Communication Change the World for the Better?

By Julien Robert

As another eventful year is slowly coming to a close, C Square hosted a thought-provoking panel discussion at the Corporate Communication Summit on November 23.
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What is social media monitoring ?
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What is social media monitoring ?

How to deal with a crisis
All Articles Marketing and communication

How to deal with a crisis

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
6 tips for building brand loyalty
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6 tips for building brand loyalty

"Acquiring a new customer can cost five times more than retaining an existing one.”- Dawkins and Reichheld
Black Friday: Overconsumption or golden opportunity?!
Marketing and communication Digital All Articles

Black Friday: Overconsumption or golden opportunity?!

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
All Articles Marketing and communication Media Intelligence

Why is media monitoring so important for your brand?

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
All Articles Marketing and communication Media Intelligence

Alternative Mobility Report

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Major societal issues: is it necessary for brands to position themselves?
All Articles Media Intelligence White Paper

Major societal issues: is it necessary for brands to position themselves?

Does your brand need to position itself on important societal issues?

Gaming in the eye of the media
All Articles Media Intelligence Digital

Gaming in the eye of the media

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
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