From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

How Business Intelligence Improves Decision-Making
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How Business Intelligence Improves Decision-Making

By Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
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Media Intelligence explained in 3 rock anthems
All Articles Media Intelligence News and trends

Media Intelligence explained in 3 rock anthems

By Julien Robert

When you are passionate about something, you see applications, references and parallels everywhere, including in your playlist.
Media mirror on the wall, who is the smartest of them all?
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Media mirror on the wall, who is the smartest of them all?

By Julien Robert

Snow White could be a corporate fairytale about vanity metrics
Level-up your PR game !
All Articles News and trends

Level-up your PR game !

By Virginie Gallois

How to adjust your PR to engage journalists by leveraging media trends?
PR and journalism are two sides of the same coin
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PR and journalism are two sides of the same coin

By Julien Robert

Cision’s state of the Media survey, squeezed into five percentages
PR starts in the locker room
All Articles Marketing and communication

PR starts in the locker room

By Julien Robert

What happens in the locker room, never stays in the locker room
Dear politicians, if you want my vote, start acting like the brand that you are
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Dear politicians, if you want my vote, start acting like the brand that you are

By Julien Robert

Whether you like it or not, dear politician, you are a brand.
Auxipress is moving, and growing!
All Articles Inside news

Auxipress is moving, and growing!

By Julien Robert

Auxipress is on the move, taking great strides towards an even brighter future!
Auxipress is moving: We care about our talent
All Articles Inside news

Auxipress is moving: We care about our talent

By Julien Robert

Auxipress embarks on a new chapter, motivating and valuing its talent more than ever!
Crisis communications in a world where anything is possible: Seeing the media matrix
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Crisis communications in a world where anything is possible: Seeing the media matrix

By Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
Gaming and esport in the eye of the media
All Articles Inside news

Gaming and esport in the eye of the media

By Julien Robert

In this digital age, the gaming and esport market has experienced exponential growth, becoming a full-fledged industry with a constantly expanding fan base and increasingly large events around the world. In Belgium, this evolution has not gone unnoticed, with a significant increase in interest and media coverage.
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