From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Introducing Auxipress’ new CEO: Arnaud Steinkuhler
Inside news

Introducing Auxipress’ new CEO: Arnaud Steinkuhler

By Lisa von Beust

Joachim von Beust, founder, and his Executive Committee appointed Arnaud Steinkuhler as Chief Executive Officer
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Lessons to be learned from the FIFA Women’s World Cup
News and trends

Lessons to be learned from the FIFA Women’s World Cup

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.
Monitoring and Protecting E-Reputation
Digital

Monitoring and Protecting E-Reputation

Have you ever wondered what is being said about you or your business on the web space?
Five Ways to Improve Your Content Marketing Strategy
Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

Content marketing has advanced from a traditional expression into a noteworthy part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content delivery, and keen in their marketing strategies.
Your analyses available on Uniq!
Inside news

Your analyses available on Uniq!

Great news! Your media analyses are now available on the uniq platform.
Let us look back on the year 2020!
Media Intelligence

Let us look back on the year 2020!

It is easier to start a new year in full control of the situation, is it not?
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

Can we compare watching Netflix and listening to podcasts?
Interview with Pietro Biglia from L’eco della Stampa
Inside news

Interview with Pietro Biglia from L’eco della Stampa

How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with Pietro Biglia who works in marketing at L’eco della Stampa, a media monitoring company based in Italy, where he has helped build the communication stragegy.
Interview with Niko from PressRelations
Inside news

Interview with Niko from PressRelations

How has the crisis around Covid-19 changed communication and marketing strategies. Find out more in our 3-part interview series. In this article with Niko, member of the marketing team and management board at PressRelations, an international service provider for cross-media monitoring and analysis services based in Germany.
Interview with Mongezi Mtati from Ornico
Inside news

Interview with Mongezi Mtati from Ornico

How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with the marketing manager Mongezi Mtati from Ornico, a media monitoring company based in South Africa.
Instagram Reels: Just a short-term trend, or should you actively use it?
Social media

Instagram Reels: Just a short-term trend, or should you actively use it?

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
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