From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Read more
Interview with Mongezi Mtati from Ornico
Inside news

Interview with Mongezi Mtati from Ornico

How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with the marketing manager Mongezi Mtati from Ornico, a media monitoring company based in South Africa.
Instagram Reels: Just a short-term trend, or should you actively use it?
Social media

Instagram Reels: Just a short-term trend, or should you actively use it?

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
Marketing and communication

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
RETURN TO NORMAL: EPISODE 2
Inside news

RETURN TO NORMAL: EPISODE 2

In the coming weeks, we will follow Tom’s adventures. After the lockdown, he was one of the first ones to return to the office.
A top 5 of our favourite digital websites
All Articles

A top 5 of our favourite digital websites

To celebrate the first anniversary of our digital news, last week we shared with you, your favourite episodes of the year. But we could not have shared our digital news for a full year without those websites here in below! What you will find in this article, is the top 5 of our favourite websites to stay up to date with digital news. We ranked them in order of preference, also taking into account their popularity (number of monthly visits).
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
One year of digital news
All Articles

One year of digital news

Not a day goes by without the digital world being turned upside down by new innovations, bankruptcies, disruptive technology ... And it's obviously very time-consuming to keep up to date. We help you in this task for over a year now with our weekly digital news. 💡 To thank you for your support and the constant growing number of readers, here is for you a top 5 of the most successful digital news during this year. 🎉🎉
Back to normal: episode 1
Inside news

Back to normal: episode 1

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office.
Lockdown with a graphic designer
Inside news

Lockdown with a graphic designer

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.
Keep smiling while homeworking
Inside news

Keep smiling while homeworking

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.
1 2 3 4 5 8