How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.
In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
In this digital age, the gaming and esport market has experienced exponential growth, becoming a full-fledged industry with a constantly expanding fan base and increasingly large events around the world. In Belgium, this evolution has not gone unnoticed, with a significant increase in interest and media coverage.
Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
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