Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Slow fashion and e-commerce: friend or foe?
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Slow fashion and e-commerce: friend or foe?

By Auxipress

Baptiste Collard

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already.
How to run an effective thought leadership campaign in 5 easy steps
All Articles Marketing and communication Digital

How to run an effective thought leadership campaign in 5 easy steps

By Auxipress

Julien Robert

According to the thought leadership lab, thought leaders are “the informed opinion leaders and the go-to people in their field of expertise.
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

By Auxipress

Julien Robert

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
Increase your Google visibility in 5 steps
All Articles Marketing and communication Digital

Increase your Google visibility in 5 steps

By Auxipress

Lisa von Beust

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
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