Protecting Press Content and the Use of Media Monitoring
Inside news News and trends

Protecting Press Content and the Use of Media Monitoring

By Joris De Brucker

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Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

By Joris De Brucker

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
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Alternative Mobility Report

By Joris De Brucker

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Major societal issues: is it necessary for brands to position themselves?
All Articles Media Intelligence White Paper

Major societal issues: is it necessary for brands to position themselves?

By Joris De Brucker

Lisa von Beust

Does your brand need to position itself on important societal issues?

Gaming in the eye of the media
All Articles Digital Media Intelligence

Gaming in the eye of the media

By Baptiste Collard

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
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Marketing and communication: Are data essential?

By Joris De Brucker

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Behind the scenes at Auxipress – Who hides behind your monitoring?
All Articles Inside news Media Intelligence

Behind the scenes at Auxipress – Who hides behind your monitoring?

By Joris De Brucker

Lisa von Beust

Who hides behind the different professions at Auxipress? In this interview, Tim Puttemans - Head of Print, takes us behind the scenes of his job.
With podcasts, our offer has just become even broader!
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With podcasts, our offer has just become even broader!

By Joris De Brucker

The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing, whereas linear consumption is declining.
Are you sure you have everything you need to create effective campaigns?
All Articles Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

By Joris De Brucker

For marketers, setting up campaigns that have a real impact and successfully launching new products are always a challenge.
Success Story : Edenred
All Articles Media Intelligence Sucess Story

Success Story : Edenred

By Joris De Brucker

Lisa von Beust

Edenred is the Belgian leader in payment solutions in the world of work and the inventor of the Ticket Restaurant. With over 1.6 million Belgian users and 10,000 corporate clients, Edenred needs to know what is being said about its brand and its market. We spoke to David Dupuis, Head of communications at Edenred, about the importance of mastering its brand image.
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