From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Into 2025 with a Clear Conscience
All Articles Digital Marketing and communication Media Intelligence News and trends Social media

Into 2025 with a Clear Conscience

By Joris De Brucker

A brand-new year, a brand-new brand?
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How to deal with a crisis
All Articles Marketing and communication

How to deal with a crisis

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Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
6 tips for building brand loyalty
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6 tips for building brand loyalty

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"Acquiring a new customer can cost five times more than retaining an existing one.”- Dawkins and Reichheld
What is a press review?
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What is a press review?

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Press reviews are compilations of articles published in various news sources. They can be made on paper or online, and aim to provide an overview of the most important news and recent events. In this article, we will examine in more detail what a press review is, why it is important, how to create one, and how it can be used.
Black Friday: Overconsumption or golden opportunity?!
All Articles Digital Marketing and communication

Black Friday: Overconsumption or golden opportunity?!

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Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
All Articles Marketing and communication Media Intelligence

Why is media monitoring so important for your brand?

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Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
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Being well informed before anyone else: Why is it essential for brands?

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Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
All Articles Marketing and communication Media Intelligence

Alternative Mobility Report

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Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Major societal issues: is it necessary for brands to position themselves?
All Articles Media Intelligence White Paper

Major societal issues: is it necessary for brands to position themselves?

By Lisa von Beust

Does your brand need to position itself on important societal issues?

Gaming in the eye of the media
All Articles Digital Media Intelligence

Gaming in the eye of the media

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Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
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