Media Intelligence: the fail-safe way to know what is said about you in 2023!
In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.