Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Success story : SD Worx
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Success story : SD Worx

By Julien Robert

Lisa von Beust

SD Worx offers a comprehensive service in the field of payroll, HR administration, remuneration, talent management and smart deployment of employees.
Success story : Jaguar – Land rover
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Success story : Jaguar – Land rover

By Julien Robert

Julien Robert

Jaguar is one of the largest and best-known car manufacturers, specialised in the production of luxury and sport cars. Annick Van Cauwenberge works there as PR Manager for Belgium and Luxembourg. Soon she will also take on the role of Communications Manager.
Success story : HEC Liège
Media Intelligence All Articles Sucess Story

Success story : HEC Liège

By Julien Robert

Julien Robert

Interview from Nathalie Hosay, Head of External Relations & Communication at HEC Liège – ULiège Management School
Success story : G4S
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Success story : G4S

By Julien Robert

Julien Robert

G4S is the world leader in integrated security, specialising in security services and solutions. Large companies such as G4S have to deal with a large amount of data and related questions on a daily basis.
How to protect your e-reputation in Belgium?
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How to protect your e-reputation in Belgium?

By Auxipress

Julien Robert

Have you ever wondered what is being said about you or your brand on the web space? Have you ever imagined what results would pop up if your or your business name is Googled?
Let us look back on the year 2020!
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Let us look back on the year 2020!

By Auxipress

Julien Robert

It is easier to start a new year in full control of the situation, is it not?
Interview with Niko from PressRelations
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Interview with Niko from PressRelations

By Auxipress

Auxipress

How has the crisis around Covid-19 changed communication and marketing strategies. Find out more in our 3-part interview series. In this article with Niko, member of the marketing team and management board at PressRelations, an international service provider for cross-media monitoring and analysis services based in Germany.
The importance of monitoring one’s daily mediatization
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The importance of monitoring one’s daily mediatization

By Auxipress

Auxipress

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news.
Media Intelligence: the fail-safe way to know what is said about you in 2023!
All Articles Marketing and communication Media Intelligence

Media Intelligence: the fail-safe way to know what is said about you in 2023!

By Julien Robert

Julien Robert

In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.
Meeting with 7 leader of the media industry
Media Intelligence

Meeting with 7 leader of the media industry

By Auxipress

Auxipress

The 50th edition of Fibep's World Media Intelligence was a highly interesting, diversified and complete congress. 3 days of networking, presentations and so many opportunities to deepen skills and knowledge in the media monitoring and media intelligence global market.
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