From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Universities: five essential PR strategies for attracting the brightest students
All Articles

Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Five Ways to Improve Your Content Marketing Strategy
All Articles Marketing and communication Digital

Five Ways to Improve Your Content Marketing Strategy

By Julien Robert

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
Media Intelligence: the fail-safe way to know what is said about you in 2023!
Marketing and communication Media Intelligence All Articles

Media Intelligence: the fail-safe way to know what is said about you in 2023!

By Julien Robert

In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.
International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress
Marketing and communication

International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress

By Auxipress

Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.
Discover our team, our offices and much more in this video
Inside news

Discover our team, our offices and much more in this video

By Auxipress

Auxipress, the media monitoring and data analysis specialist, will celebrate its centennial in 2019. Behind the mass of data that we process every day, the human aspect comes first! Everyone’s expertise in and passion for media makes the collaboration between teams invigorating and enriching. More than a business, Auxipress is a big family where colleagues write history every day and clients are at the core of attention. Find out more about Auxipress’ values and discover who we are in this video.
New technologies : what visibility do they have in the media and what does public opinion think about them ?
Marketing and communication News and trends

New technologies : what visibility do they have in the media and what does public opinion think about them ?

By Lisa von Beust

New technologies are increasingly present in the media and their influence is growing. They are promoted in the media and opinions about them are varied.
Social Proof : The Art Of Using What People Say About You
Marketing and communication

Social Proof : The Art Of Using What People Say About You

By Auxipress

Let's face it - we are always prone to entering in restaurants that are more crowded and believe that they serve better food than ones that are empty. Same goes with public events, places - but even people. The science behind this thinking is known as 'social proof' and the different types of emotions and prejudgments are labelled as 'social proof'.
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

By Julien Robert

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
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