Can Corporate Communication Change the World for the Better?
All Articles News and trends

Can Corporate Communication Change the World for the Better?

By Julien Robert

As another eventful year is slowly coming to a close, C Square hosted a thought-provoking panel discussion at the Corporate Communication Summit on November 23.
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Can Corporate Communication Change the World for the Better?
All Articles News and trends

Can Corporate Communication Change the World for the Better?

Julien Robert

As another eventful year is slowly coming to a close, C Square hosted a thought-provoking panel discussion at the Corporate Communication Summit on November 23.
Media Intelligence explained in 3 rock anthems
All Articles Media Intelligence News and trends

Media Intelligence explained in 3 rock anthems

By Joris De Brucker

Julien Robert

When you are passionate about something, you see applications, references and parallels everywhere, including in your playlist.
Level-up your PR game !
All Articles News and trends

Level-up your PR game !

By Julien Robert

Virginie Gallois

How to adjust your PR to engage journalists by leveraging media trends?
Crisis communications in a world where anything is possible: Seeing the media matrix
All Articles Marketing and communication Media Intelligence News and trends

Crisis communications in a world where anything is possible: Seeing the media matrix

By Julien Robert

Julien Robert

The pandemic has forever changed the role of communication leaders, requiring them to adapt to virtual communication, anticipate troubling news, and use media intelligence tools effectively.
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Kevin Ferreira

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

By Auxipress

Auxipress

Can we compare watching Netflix and listening to podcasts?
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

By Auxipress

Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
Why Esports might become more popular than traditional sport ?
News and trends

Why Esports might become more popular than traditional sport ?

By Auxipress

Auxipress

As a consumer phenomenon, Esports continues to grow its huge base of passionate fans across the globe.
New technologies : what visibility do they have in the media and what does public opinion think about them ?
Marketing and communication News and trends

New technologies : what visibility do they have in the media and what does public opinion think about them ?

By Auxipress

Lisa von Beust

New technologies are increasingly present in the media and their influence is growing. They are promoted in the media and opinions about them are varied.
5 easy ways to increase your company’s media coverage
News and trends Marketing and communication

5 easy ways to increase your company’s media coverage

By Auxipress

Julien Robert

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
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