How Business Intelligence Improves Decision-Making
All Articles

How Business Intelligence Improves Decision-Making

By Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
Read more
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Julien Robert

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
All Articles Marketing and communication Media Intelligence

Why is media monitoring so important for your brand?

By Julien Robert

Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

By Julien Robert

Julien Robert

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
All Articles Marketing and communication Media Intelligence

Alternative Mobility Report

By Julien Robert

Julien Robert

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Fake News: How to deal with fake news when you are not a pro?
All Articles Marketing and communication Media Intelligence

Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
All Articles Marketing and communication Media Intelligence

Marketing and communication: Are data essential?

By Julien Robert

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Are you sure you have everything you need to create effective campaigns?
All Articles Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

By Julien Robert

Aurélie Tsosscos

For marketers, setting up campaigns that have a real impact and successfully launching new products are always a challenge.
Five Ways to Improve Your Content Marketing Strategy
All Articles Digital Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

By Auxipress

Julien Robert

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
Media Intelligence: the fail-safe way to know what is said about you in 2023!
All Articles Marketing and communication Media Intelligence

Media Intelligence: the fail-safe way to know what is said about you in 2023!

By Julien Robert

Julien Robert

In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.
International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress
Marketing and communication

International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress

By Auxipress

Auxipress

Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.
1 2 3
TOP