Auxipress Client Day 2024: A Day of Insights, Collaboration, and Innovation
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Auxipress Client Day 2024: A Day of Insights, Collaboration, and Innovation

By Arnaud Steinkuhler

Thank you for joining us on the 10th of October for our Client Day!
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Black Friday: Overconsumption or golden opportunity?!
All Articles Digital Marketing and communication

Black Friday: Overconsumption or golden opportunity?!

By Joris De Brucker

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Joris De Brucker

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
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Why is media monitoring so important for your brand?

By Joris De Brucker

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
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Being well informed before anyone else: Why is it essential for brands?

By Joris De Brucker

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
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Alternative Mobility Report

By Joris De Brucker

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
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Marketing and communication: Are data essential?

By Joris De Brucker

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Are you sure you have everything you need to create effective campaigns?
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Are you sure you have everything you need to create effective campaigns?

By Joris De Brucker

For marketers, setting up campaigns that have a real impact and successfully launching new products are always a challenge.
Five Ways to Improve Your Content Marketing Strategy
All Articles Digital Marketing and communication

Five Ways to Improve Your Content Marketing Strategy

By Auxipress

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
Media Intelligence: the fail-safe way to know what is said about you in 2023!
All Articles Marketing and communication Media Intelligence

Media Intelligence: the fail-safe way to know what is said about you in 2023!

By Joris De Brucker

In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.
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