Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Why is media monitoring so important for your brand?
Media Intelligence All Articles Marketing and communication

Why is media monitoring so important for your brand?

By Julien Robert

Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

By Julien Robert

Julien Robert

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
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Alternative Mobility Report

By Julien Robert

Julien Robert

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
All Articles Marketing and communication Media Intelligence

Marketing and communication: Are data essential?

By Julien Robert

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Are you sure you have everything you need to create effective campaigns?
All Articles Marketing and communication Media Intelligence

Are you sure you have everything you need to create effective campaigns?

By Julien Robert

Aurélie Tsosscos

En tant que Marketeer, mener des campagnes qui ont un réel impact et réussir ses lancements de produits constitue toujours un défi.
White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Julien Robert

Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
Influencer marketing on Instagram in Belgium : Statement and figures
White Paper All Articles Social media Marketing and communication

Influencer marketing on Instagram in Belgium : Statement and figures

By Julien Robert

Aurélie Tsosscos

Do you know that in Belgium, 5 026 000 use Instagram?
Lessons to be learned from the FIFA Women’s World Cup
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Lessons to be learned from the FIFA Women’s World Cup

By Auxipress

Auxipress

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.
Five Ways to Improve Your Content Marketing Strategy
All Articles Marketing and communication Digital

Five Ways to Improve Your Content Marketing Strategy

By Auxipress

Julien Robert

Over the years, content marketing has evolved significantly to become an essential part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content production, and keen in their marketing strategies.
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