Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Your analyses available on Uniq!
Inside news Marketing and communication All Articles

Your analyses available on Uniq!

By Auxipress

Julien Robert

Great news! Your media analyses are now available on the uniq platform.
Podcast on the rise
Marketing and communication News and trends

Podcast on the rise

By Auxipress

Auxipress

Can we compare watching Netflix and listening to podcasts?
Interview with Pietro Biglia from L’eco della Stampa
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Interview with Pietro Biglia from L’eco della Stampa

By Auxipress

Auxipress

How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with Pietro Biglia who works in marketing at L’eco della Stampa, a media monitoring company based in Italy, where he has helped build the communication stragegy.
Instagram Reels: Just a short-term trend, or should you actively use it?
All Articles Social media Marketing and communication

Instagram Reels: Just a short-term trend, or should you actively use it?

By Auxipress

Julien Robert

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
All Articles Marketing and communication Digital

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

By Auxipress

Auxipress

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

By Auxipress

Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
My internship during quarantine
All Articles Inside news Marketing and communication

My internship during quarantine

By Auxipress

Auxipress

On this very special period we are all living in, how are our colleagues doing? How does everyone organizes his work ? Do they have some funny stories or tipps to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a serie of testimonials. To start, as auto designated volunteers: the marketing team.
E-commerce a real threat to brick and mortar?
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E-commerce a real threat to brick and mortar?

By Auxipress

Julien Robert

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
White Paper – State of PR 2020
White Paper All Articles Marketing and communication

White Paper – State of PR 2020

By Auxipress

Julien Robert

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
How to choose between micro and macro influencers?
All Articles Social media Marketing and communication

How to choose between micro and macro influencers?

By Auxipress

Auxipress

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
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