How Business Intelligence Improves Decision-Making
All Articles

How Business Intelligence Improves Decision-Making

By Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
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New technologies : what visibility do they have in the media and what does public opinion think about them ?
Marketing and communication News and trends

New technologies : what visibility do they have in the media and what does public opinion think about them ?

By Auxipress

Lisa von Beust

New technologies are increasingly present in the media and their influence is growing. They are promoted in the media and opinions about them are varied.
Social Proof : The Art Of Using What People Say About You
Marketing and communication

Social Proof : The Art Of Using What People Say About You

By Julien Robert

Auxipress

Let's face it - we are always prone to entering in restaurants that are more crowded and believe that they serve better food than ones that are empty. Same goes with public events, places - but even people. The science behind this thinking is known as 'social proof' and the different types of emotions and prejudgments are labelled as 'social proof'.
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