From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Into 2025 with a Clear Conscience
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Into 2025 with a Clear Conscience

By Joris De Brucker

A brand-new year, a brand-new brand?
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Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

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How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
Webinar: Which insights can brands glean from society trends before the elections?
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Webinar: Which insights can brands glean from society trends before the elections?

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Did you miss our Webinar on the social trends during this election year, and what brands can learn from them? Have a look using the form below!
Digital Tipping Point for Radio will be reached in 2024
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Digital Tipping Point for Radio will be reached in 2024

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Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
Interview: Joachim Von Beust
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Interview: Joachim Von Beust

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Did you think that after our first two chapters the world of media monitoring would hold no secrets for you? Think again! Here is the final volume in our trilogy on media monitoring, the interview with the chairman of Auxipress: Mr Joachim Von Beust. From his beginnings to his vision for the future, Mr Von Beust tells us what he loves about his job, and his story comes with a lot of surprises !
Our story: Radio and TV Monitoring
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Our story: Radio and TV Monitoring

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Has learning more about our print monitoring system ignited your passion for Media Intelligence yet? Well, here's chapter two of our story: today we delve into the history of our radio and television (RTV) monitoring.
Our Story: Press Monitoring
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Our Story: Press Monitoring

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Have you ever wondered how press monitoring works at Auxipress? Dive into the story of Auxipress and discover how we have developed our media intelligence expertise over the years!
FIBEP : Copyright Licensing & Fair trade Update
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FIBEP : Copyright Licensing & Fair trade Update

By Arnaud Steinkuhler

FIBEP press release on exclusive agreements in the world of media monitoring and analysis
Webinar Lunch & Learn November : Level-up your PR !
All Articles News and trends

Webinar Lunch & Learn November : Level-up your PR !

By Virginie Gallois

How to adjust your content strategies to optimize your PR
Can Corporate Communication Change the World for the Better?
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Can Corporate Communication Change the World for the Better?

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As another eventful year is slowly coming to a close, C Square hosted a thought-provoking panel discussion at the Corporate Communication Summit on November 23.
5 Common Misconceptions About Media Intelligence
All Articles Media Intelligence

5 Common Misconceptions About Media Intelligence

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Media Intelligence is sometimes misunderstood, which can lead to missed opportunities and misguided strategies. In this blog post, we'll debunk five of these common misconceptions about Media Intelligence.
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