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Media monitoring and analysis allow you to follow everything that is said about your brand, your competitors, and your sector of activity, regardless of the media. It is said to be useful tool for gaining an edge over the competition and gathering information so that new strategies may be developed to improve your company's market share and image.

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to reputation. Traditional public relations tries to seek positive attention from stakeholders, the media, and the general populace but crisis communications can be viewed as a reverse of this. It seeks to divert negative attention away from the individual, company or organisation and strives to maintain the reputation of the organisation in crisis situations. It is analogous to putting out a fire.

An essential aspect of press distribution is a blend of social interaction and proper optimisation which helps in increasing the chances of your news appearing high in search results. Widely recognized as SEO, or Search Engine Optimisation, the principles of optimising press releases are continually changing as mobile behaviour, social media and search engine algorithms continue to evolve.In this article, we will be showing you tips to optimise your press releases in a way that will not only engage and inform the reader but also enables you to share valuable information with your target audience.

Let's face it - we are always prone to entering in restaurants that are more crowded and believe that they serve better food than ones that are empty. Same goes with public events, places - but even people. The science behind this thinking is known as 'social proof' and the different types of emotions and prejudgments are labelled as 'social proof'.

According to the thought leadership lab, thought leaders are “the informed opinion leaders and the go-to people in their field of expertise.

As a marketer in a 2.0 world, it’s easy to take comfort in the assumption that your brand’s equity can be monitored by new media alone.

So you have a brand. You know that you need tools and marketing efforts to spread the word about your brand’s amazing solutions.

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran

Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?