From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

How to deal with a crisis
All Articles

How to deal with a crisis

By Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
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Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.
5 easy ways to increase your company’s media coverage
Marketing and communication News and trends

5 easy ways to increase your company’s media coverage

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
Increase your Google visibility in 5 steps
All Articles Marketing and communication Digital

Increase your Google visibility in 5 steps

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Semantic search… searching for sense
Marketing and communication

Semantic search… searching for sense

Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
Launch of the GMI – Global Media Intelligence alliance
All Articles Inside news

Launch of the GMI – Global Media Intelligence alliance

The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).
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