From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Universities: five essential PR strategies for attracting the brightest students
All Articles

Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
Read more
Didier Chevalier, new Chief Executive Officer at Auxipress
All Articles Inside news Marketing and communication

Didier Chevalier, new Chief Executive Officer at Auxipress

By Julien Robert

Joachim von Beust, Managing Director at Auxipress, and his Management Committee announce the appointment of Didier Chevalier as CEO.
Do cryptocurrencies deserve our attention?
All Articles Marketing and communication Digital

Do cryptocurrencies deserve our attention?

By Julien Robert

This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means?
Empty article thumbnail
All Articles Marketing and communication Digital

What can we expect from esports in the future ?

By Auxipress

The attention given to esports, both from the audience and media, is still very recent. What can we expect for the future? Several possible avenues are explored in this article.
White paper – Esports: the brands take the joysticks
Digital White Paper All Articles

White paper – Esports: the brands take the joysticks

By Auxipress

Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.
Esports, this popular … sport?
All Articles Marketing and communication Digital

Esports, this popular … sport?

By Julien Robert

Are esports actual sports, and can we consider them as such?
Blockchain: A revolution.
Marketing and communication Digital All Articles

Blockchain: A revolution.

By Julien Robert

Due to the rise of cryptocurrencies, and more specifically bitcoin, the word blockchain frequently appears in the media. But what do these words have in common and what is this chain of blocks?!
Media Intelligence: the fail-safe way to know what is said about you in 2023!
Marketing and communication Media Intelligence All Articles

Media Intelligence: the fail-safe way to know what is said about you in 2023!

By Julien Robert

In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.
Why Esports might become more popular than traditional sport ?
News and trends

Why Esports might become more popular than traditional sport ?

By Auxipress

As a consumer phenomenon, Esports continues to grow its huge base of passionate fans across the globe.
Slow fashion and e-commerce: friend or foe?
All Articles Marketing and communication Digital

Slow fashion and e-commerce: friend or foe?

By Baptiste Collard

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already.
International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress
Marketing and communication

International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress

By Auxipress

Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.
1 … 8 9 10 11 12 13
TOP