Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.

New technologies are increasingly present in the media and their influence is growing. They are promoted in the media and opinions about them are varied.

Sponsorship activities help your brand gain visibility. Analysing the benefits of a sponsorship campaign can be challenging. Discover how our media analysis solution can help you measure the impact of your sponsorship activity.

Could you imagine your marketing campaigns being sent out via text rather than traditional e-mail? Keep this in mind, because the mobile revolution is on its way. In October 2016, mobile generated traffic exceeded that of the web. Are the consumers radically changing their habits?

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to reputation. Traditional public relations tries to seek positive attention from stakeholders, the media, and the general populace but crisis communications can be viewed as a reverse of this. It seeks to divert negative attention away from the individual, company or organisation and strives to maintain the reputation of the organisation in crisis situations. It is analogous to putting out a fire.

An essential aspect of press distribution is a blend of social interaction and proper optimisation which helps in increasing the chances of your news appearing high in search results. Widely recognized as SEO, or Search Engine Optimisation, the principles of optimising press releases are continually changing as mobile behaviour, social media and search engine algorithms continue to evolve.In this article, we will be showing you tips to optimise your press releases in a way that will not only engage and inform the reader but also enables you to share valuable information with your target audience.

Let's face it - we are always prone to entering in restaurants that are more crowded and believe that they serve better food than ones that are empty. Same goes with public events, places - but even people. The science behind this thinking is known as 'social proof' and the different types of emotions and prejudgments are labelled as 'social proof'.

According to the thought leadership lab, thought leaders are “the informed opinion leaders and the go-to people in their field of expertise.

As a marketer in a 2.0 world, it’s easy to take comfort in the assumption that your brand’s equity can be monitored by new media alone.

So you have a brand. You know that you need tools and marketing efforts to spread the word about your brand’s amazing solutions.